25 September 2017 | Ovtrium Insight

By Kane Henderson



In this era, innovation will enormously depict by hybrid happenings which ignore conventional & technological boundaries. Now a day the consulting industry environment is revolving around tech centric approaches, talents are integrating and the boundaries are numbing beyond technology and strategy standards.  The consulting industry cannot walk on the steps of old school of thought, because the organisations are looking for those who cannot only solve business issues but also technological problems as well.  The firms who avail this chance put a step in the realm of hybrid consultants, who provide advice with conventional approach along with expertise on big data. Consultancy firms offer services across a full range of different aspects of the business, from IT skills, finances, HR and marketing. This wealth of different skills allows the consultancy firms to gain a strong understanding of the business to create a calculated performance plan for its clientele.


Digital Disruption is operating consulting businesses to higher level by presenting a big data which allow more access to understand client’s business insights. Transformational vibes of technology in consulting industry put it down under pressure to deliver a combination of strategic advice. A consultant with the advanced knowledge of technology is a hybrid consultant, who can offer much more advantageous information on strategic vision, a higher level of digital understanding and greater knowledge of big data. Therefore, Consulting companies recruit more STEM academics and typically engineers as they have a strong understanding of strategic planning. On the other hand, traditional consultants would use a classical strategy to help a business, following a very regimented plan prepared by detailed analysis of performance of the business. This in effect has created an entire new breed of consultant, as mentioned above, a hybrid consultant.


The rise of digital age or hybridisation makes firm to transform or merge their business & technology strategies under one roof which has an immense effect on budget. Both time and capital required for the development and training of conventional consultant to deliver a strategic advice to their end-to-end customers. However, without this, there would be a definite decline in returns for the organisation and it would not experience the vast growth of return that most other firms are experiencing. In future consulting firms can survive if they maintain the balance of their insights and big data in relation with digital revolution and provides applicable and productive support/solutions.


Value in organising and utilising virtual data can expand, conduct or optimise tangible actions in the real world. Innovative data isn’t only a turn from conventional connections to cultivate information, but it makes traditional ways more agile which is responsive and cost effective. Firms are exercising digital technologies to upgrade performance, customer experience & transfigure the whole business. Senior Management should acknowledge the power of digitisation, As well said by an American engineer, inventor and an early computer and Internet pioneer named as Douglas Engelbart:


“The digital revolution is far more significant than the invention of writing or even of printing”.


The transformation of traditional consultants into hybrid consultant has many advantageous for its clientele. Firstly, since hybrid consultants have emerged…clients can expect much more efficient strategic vision. This strategic vision is highly effective during the ever-fluctuating climate we live in today. Therefore, an effective strategic vision doesn’t just look for a goal at the end of a working day, it looks for a long term, reachable goal. On the other hand, a strong strategic vision should have a direction, clearly outlying the purpose of the business and how it plans to be successful. This act not only motivates the staff to perform at high level but can also show a level of appreciation towards them. Another advantageous factor from the transformation of traditional consultants to hybrid consultants is their big data expertise. However, by having the knowledge of big data hybrid consultants can create a strategy to maximise return with minimal risk and seek problems in performance, which otherwise would have remained anonymous.